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Dunkin’ LSM Now


Content design and product management for Dunkin’ local store marketing e-store.

Role: Product & Design Manager
Platform: Illustrator




My company launched a redesign of Dunkin’ e-store website called LSM Now.


LSM Now users consist of franchisees and managers, who have access to order local store marketing customizable assets, coupons, and point-of-purchase signage.





I led the design of this newly-launched site, including design for the assets, front-end UI and inventory organization.

My designs included customizable assets that users can order for in-store use.


On this door decal below, users are able to choose between multiple delivery services. I collaborated with developers to validate functionality for these types of assets.
For this asset, I designed variations for every possible combination of delivery partner.


Since this design was well received by the Dunkin’ marketing team, I was asked to expand the “Dunkin’ Delivers” program.


I created a set of assets which all had the same customizable functionality.



Lawn Signs

  Roof Banners





I created UI assets used for navigational icons on the homepage of LSM Now.


When designing an icon for the main categories, I first analyzed the existing iconography set to study the line weight and icon style.



I used these category icons for stylistic reference.



My design for Delivery & Catering, which matches the aesthetic of Dunkin’s iconic brand.





For thumbnail images on the site, I established a consistent visual style.


These clean images give users an accurate preview for various types of items before they place an order.


Thumbnails were designed to fully show variation options and double-sided designs.





I provided additional designs, including a set of print collateral for the recruitment program.



Customizable business card asset for LSM Now.






I’ve provided ongoing visual and functional enhancements to LSM Now from its redesign launch to present day, helping grow sales on the site by 71%*.


By optimizing the user interface and adding quality to the overall experience, I’ve helped ensure continuous growth and user satisfaction. Furthermore, my designs helped to bolster the Dunkin’ brand as a whole.

*2023 Year-to-Date as compared with previous period.